PUJI INTANI; NIDIA WULANSARI. Analysis of Guest Brand Switching Behavior at Kyriad Bumiminang Padang Hotel. Journal of Multidimensional Management, [S. l.], v. 1, n. 2, p. 52–58, 2025. DOI: 10.63076/jomm.v1i2.17. Disponível em: https://journal.herphieducation.com/index.php/jomm/article/view/17. Acesso em: 10 feb. 2026.