A Case Study on Effective Locations for Retail Companies in Padang City

Husnul Khatimah; Firliana Adilla; Khoirani Syahputri; Rizka Amelia; Risya Murdani; Reza Juniandayu Putri

doi:10.63076/jomm.v1i1.7

Authors

Husnul Khatimah Andalas University
Firliana Adilla Andalas University
Khoirani Syahputri Andalas University
Rizka Amelia Andalas University
Risya Murdani Andalas University
Reza Juniandayu Putri Andalas University

DOI:

https://doi.org/10.63076/jomm.v1i1.7

Keywords:

Retail Location, Location Strategy, Location Analysis, Location Selection, Operational Performance

Abstract

This research explores the influence of location selection strategy on the operational performance of Retail Company 'S' in Padang City, West Sumatra. This study uses a mixed-methods approach that combines quantitative and qualitative data analysis. Quantitative data was obtained from field surveys and literature analysis, while qualitative data was collected through interviews with the company. Retail Company 'S' used the Factor Ranking Method as the main tool in making location decisions. The results show that proximity to markets and suppliers is the main factor in location selection, with operational costs and public perception of the company also being important considerations. The right location selection strategy is proven to improve visibility, accessibility and customer appeal, which significantly contributes to the success of modern retail businesses in Padang City. The findings provide important insights for operations managers in designing effective and efficient location strategies to achieve optimal operational performance.

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